Your Home on the Market Before or After the Super Bowl?

The Moore Group January 14, 2015

shutterstock_161444726As strange as it may seem to football fans, a majority of homeowners do not arrange their schedule around the Super Bowl. That being said, the Super Bowl typically signals the end of the Holiday season and New Year’s slump, so putting your home on the market around the time of the Super Bowl might be the perfect option for you. Napa County Markets vary, so contact us for advice on what is best in your area, but there are some reasons you might want to put your home on the market BEFORE the Super Bowl.

Here are some reasons why you may want to consider selling now rather than waiting:

1. Timing

While some analysts tout springtime as the best time of year to sell a house, I would argue there are two important advantages to selling your home in the winter. One, there are fewer homes on the market and fewer homes means less competition. Two, Buyers looking to purchase in the winter are more serious about buying. When someone is buying a home in the winter, there is usually an urgent reason. They may have moved for a new job, or they want to be settled before their children start school, or a 1031 exchange deadline may be approaching. Whatever the reason, Buyers looking for homes in the winter may be more willing to pay a home’s asking price because of low inventory and urgency.

2. Emotional Connection

Buyers make home purchases based on emotion. The Super Bowl could help a Buyer make an emotional connection to your home. If you have a large bonus or media room or your home is great for entertaining, you may lure Super Bowl partiers looking for the perfect place to host their Super Bowl gatherings; and future events.

3. The Right Stuff

But let’s face it: not everyone cares about the Super Bowl. What home buyers care about most is finding the right home in the right place for the right price. According to a National Association of Homebuilders (NAHB) study, homebuyers want energy efficiency appliances, windows and other features that permanently lower utility bills; extra storage and organizational features that include a laundry room, linen closet in the bathroom, a walk-in pantry, and extra storage space in the garage.

Ok, you have all 3 factors working in your favor. Now what?

To sell your home in midwinter, consider staging that takes weather into account:

  • Make sure the walks and entryways are free of leaves and debris. Take the time to clear off the patio too. You may not use it in winter, but your buyer needs to know it is there for the summer.
  • Keep your home warm and cozy. Now is not the time to worry about heat costs. If buyers are cold and uncomfortable, they will not stay long enough to experience your home’s special features.
  • If you have a gas fireplace, light it. Consider placing a grouping of candles in a wood fireplace and lighting them during your open house or showing.

Since daylight is at a premium in winter, try to have your house shown during daylight hours. Make sure your windows are clear and free of winter grime and that window treatments are clean and dust-free. If you must show your house after dark, turn on every light in the house and yard so that your home is warm and inviting.

Most importantly, rely on specific advice from us, The Moore Group, for optimizing your home for a winter sale.

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Listing information deemed reliable but not guaranteed. Read full disclaimer.

 
 

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